In our campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, we created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off we branded a tall ship on Sydney harbour with our pirates on board.
WINNER: LAUNCH CAMPAIGN 2016, CAPLES NEW YORK
WINNER: MIDAS GLOBAL AWARD GOLD: Products and service campaign
WINNER: MIDAS SILVER X 2
AC&E AWARD: HIGHLY COMMENDED, Customer Acquisition
Launch Teaser Poster
PR Tall Ship Experiential on Sydney Harbour
Ad Shells and Posters
Digital Screens in Train Stations
Themed Microsite
