Qantas wanted something special to celebrate the 30th anniversary of the most popular loyalty rewards program in the world; Qantas Frequent Flyer. It's the most popular rewards program for a reason; it really does reward. We focused on just how many millions of points had been earned over 30 years and how Frequent Flyers had enjoyed spending them. 
Our hero items were cast in an anniversary pewter chromatic style and showcased on billboards, ad shells, banners, press ads, even on planes throughout Australia.
High end DM Mailer with commemorative boarding pass
Personalised Video
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