WHERE THE ROAD MEETS THE SKY
Caltex and Qantas joined forces to offer businesses Qantas Points every time they filled up with petrol using their new Caltex fuel card. Our job was to merge these two juggernauts of industry together and make the offering simple.
THE MONEY CARD WITH A TWIST
Qantas Cash is a travel money card. It's also built into the back of every Qantas Frequent Flyer card. But no one knew about it. We took a different twist to ensure the millions of Frequent Flyers would not forget next time they travelled overseas.
This has been the most successful Qantas Cash campaign to date.
SWITCH TO POINTS MODE
Vodafone and Qantas joined together for the first time to offer a new mobile tariff where Voda customers could earn Qantas Points. Playing off the habit of people switching their phones to 'flight mode' we created our own switch and encouraged Australia to 'Make the switch to points mode'. The campaign was huge, with Vodafone taking our switch and running it themselves for a second campaign.
THE WAY TO $200K PROMO
The Qantas business arm, Aquire, was offering a gigantic prize to aspiring businesses, $200K worth of support to get them up and running. The challenge lay in that this prize total was comprised of over 8 different partners ranging from stationary firms to Deloittes finance and Vodafone. We had to find an innovative way of showcasing all partners together, whilst dialling up the big prize total.
